Colorless Green Homunculi by William L. Benzon

Dawkins had little to say about just where one might look in the brain to find memes and other memeticists have been content to follow him in that. Robert Aunger, an anthropologist at the University of Cambridge, believes that it is time memeticists end their agnosticism on this matter. To that purpose he has written an exposition of neuromemetics called The Electric Meme.