Drilling Down
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a specia…
Extended Log File Format
W3C's description of the Extended Log File Format. Most flexible of the log formats
IAB: Metrics and Methodology
The IAB Media Measurement Task Force provides the standards the net uses for measurement.
Intelligent Enterprise Magazine - Up Close And Personal
A review of a collection of analysis and personalization tools.
Intelligent Enterprise Magazine: Data Webhouse
Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.
Intelligent Enterprise Magazine: Scalable Systems
A collection of articles about the issues in making huge data warehouses of web and clickstream data.
Measuring the Success of Your Website
Compansion site to book which includes many resources on web metrics and analytics.
There's Gold in Them There Log Files!
Using your Web server log files to direct your traffic building efforts and measure your success.
Tracking Users: What Marketers Really Want to Know
Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
Website Publisher - Traffic Analysis Primer
Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
Why Webstats are Meaningless
Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield Universi…
XML.com: What Is Web Analytics
Eric Petersen has put together a comprehensive guide to web analytics resources, from the books you should read to the tools you should use, and more. Eric is the author of Web Sit…