Media Literacy
Brand-stretching
- the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
Gandhi was no pitchman
Why Apple chose the wrong icon to promote their product. Article from Salon.
Malt liquor marketing to Latinos
The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
The contrition peddlers
When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
The Sweeps
Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
Showing 20–6 of 6 results