Insider Perspectives
Brand personality
A relationship with a brand can be like a relationship with another person.
Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand…
Lexicon Branding, Inc.
Leading company presents its pitch on the commercial value of expertly crafted brand naming.
Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
Semiotic Solutions - Cultural Creativity - Home
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
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