Gator
BizReport: Gator Chomps First, Sues Internet Advertising Bureau
Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.
c|net Tech News: Chorus of Gator critics grows
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
c|net Tech News: Gator rushes to court over ad technology
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
c|net Tech News: Nobody's going to skin this Gator
Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites.
c|net Tech News: Software replaces banner ads on top sites
Gator offers pop-up ads designed to block banners on sites such as Yahoo with pop-ups of the exact same dimensions, completely obscuring the original ad.
c|net Tech News: Web surfers brace for pop-up downloads
Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.
ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense
Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that …
ClickZ: The Scum of the Web
General article about "scumware" programs hiding in more popular, often free, programs. Mentions Gator's system.
CNN: What's fair in online love and ads?
Explains how Gator's software works, the controversy surrounding it, and how to remove it.
Documentation of Gator Advertisements and Targeting
Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
EditorandPublisher.com: Stopping Unauthorized Alterations Of Web Sites
Examines Gator and other applications that insert ads or otherwise alter third party web sites.
Forbes.com: Gator's Legal Feud Means Big Publicity
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
Gator's EULA Gone Bad
By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
High-search-engine-ranking.com - Overture to Partner with "Scumware"
Evidence suggests that pay-per-click search leader Overture is heading towards a permanent partnership with controversial online advertising network Gator Corp.
InternetNews: Gator.com Sues IAB
Report on federal lawsuit to protect Gator's Companion Pop-up Banner technology.
InternetNews: IAB Lawyers to Recommend Action Against Gator.com
Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the F…
news.com.com - Overture Signs Deal With Gator
Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web s…
PCWorld: Consumer Alert: Stealth Ad Invasion
Don't look now, but your computer may be harboring software that lets unwanted advertising in.
San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites
Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites.
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